TY  - BOOK
AU  - Srinivasan,R  .
TI  - International marketing / 
SN  - 9788120335981
U1  - 658.848 
PY  - 2008///
CY  - New Delhi : 
PB  - PHI Learning Pvt. Ltd. , 
KW  - International marketing
KW  - Marketing
KW  - Consumer behaviour
KW  - Advertising
ER  -