TY  - BOOK
AU  - Alok Kumar Rai .
TI  - Customer relatioship management: concepts and cases / 
SN  - 978-81-203-3538-7
U1  - 658.81 
PY  - 2008///
CY  - New Delhi : 
PB  - PHI Learning Pvt. Ltd. , 
KW  - Sales management
ER  -