TY  - BOOK
AU  - Cheverton,Peter  .
TI  - Key account management in financial services: tls and techniques for building strong relationship with major clients / 
SN  - 0-7494-4445-2
U1  - 658.1511 
PY  - 2004///
CY  - London : 
PB  - Kogan Page , 
KW  - Financial services
KW  - Key accounts
KW  - Customer services
ER  -