TY  - BOOK
AU  - Rajeev Batra .
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management / 
SN  - 81-203-1219-8
U1  - 659.1 
PY  - 2006///
CY  - New Delhi : 
PB  - Prentice Hall , 
KW  - Advertising management
ER  -