TY  - BOOK
AU  - Jones,John Philip  .
TI  - What is in a name?: advertising and the concept of brands / 
SN  - 81-203-2447-1
U1  - 658.827 
PY  - 2000///
CY  - New Delhi : 
PB  - Prentice Hall , 
KW  - Brand management
ER  -