TY  - BOOK
AU  - Lovelock,Christopher .
AU  - Wirtz,Jochen.
TI  - Services marketing: people, technology, strategy / 
SN  - 81-297-0453-6
U1  - 658.8 
PY  - 1999///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - Marketing management
ER  -