TY  - BOOK
AU  - McDonald,Malcolm  .
AU  - E+Wilson,Hugh.
TI  - E-marketing improving marketing effectiveness in a digital world / 
SN  - 81-7808-229-2
U1  - 658.872 
PY  - 1999///
CY  - New Delhi : 
PB  - Prentice Hall , 
KW  - E-marketing
ER  -