TY  - BOOK
AU  - Rajeev Batra .
AU  - Myers,John  G  .
AU  - Asker,David A  .
TI  - Advertising management 
SN  - 81-203-1219-8
U1  - 659.1 
PY  - 1998///
CY  - Delhi : 
PB  - Pearson Education Asia, 
KW  - Advertising management
ER  -