TY - BOOK AU - Benzo,Riccardo AU - Mohsen,Marwa G. AU - Fourali,Chahid TI - Markering research :Planning,Process,Practice SN - 9781446294369 U1 - 658.83 PY - 2018/// CY - London PB - Sage KW - Marketing research KW - Marktforschung KW - Qualitative Methode KW - Quantitative Methode N1 - Includes bibliographical references and index ER -