TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Marketing research : A Concise introduction
SN  - 9781526419279
U1  - 658.83 
PY  - 2018///
CY  - London 
PB  - SAGE
KW  - Marketing research: A Concise Introduction
KW  - Business and Management
N2  - Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques
ER  -