TY  - BOOK
AU  - Mittal, Arun.
TI  - Advertising and Sales Promotion : : (Integrated Marketing Communication) / 
SN  - 978--81-89547-42-9
U1  - 659.1 
CY  - Delhi
PB  - Wisdom Publications.
KW  - Consumer Behaviour
KW  - Types and Techniques of Sales Promotion
KW  - Global Advertising and E-Advertising
ER  -