TY  - BOOK
AU  - West, Douglas.
AU  - Ford,John.
AU  - Ibrahim,Essam.
TI  - Strategic Marketing : 
SN  - 978-0-19-964260-1
U1  - 658.8 
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press.
KW  - Branding Strategies
KW  - Pricing and Distribution
KW  - E- Marketing Strategies
ER  -