TY  - BOOK
AU  - Ellis,Nick. et.al.
AU  - Fitchett,James.
AU  - Higgins,Matthew.
TI  - Marketing : a critical textbook
SN  - 978-81-321-1040-8
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Sage.
KW  - Management of Marketing
KW  - Consumer rights and resistance
KW  - Globalisation and ethics
ER  -