TY  - BOOK
AU  - Kotler,Philip  .
AU  - Pfoertsch,Waldermar  .
TI  - B2B brand management: with the cooperation of Ines Michi / 
SN  - 9783540253600
U1  - 658.827 
PY  - 2006///
CY  - New Delhi : 
PB  - Springer , 
KW  - Brand management
ER  -