TY  - BOOK
AU  - Kazmi,S H H .
AU  - Batra,Satish K  .
TI  - Advertising & sales promotion / 
SN  - 978-81-7446-639-6
U1  - 659.1 
PY  - 2008///
CY  - New Delhi : 
PB  - Excel Books , 
KW  - Advertising
ER  -