TY  - BOOK
AU  - Czinkota,Michael R .
AU  - Kotabe,Masaaki  .
TI  - Marketing management / 
SN  - 978-81-315-01117-7
U1  - 658.8 
PY  - 2010///
CY  - Australia : 
PB  - Cengage Learning , 
KW  - Marketing management
ER  -