TY  - BOOK
AU  - Tellis,Gerard J   .
TI  - Effective advertising: understanding,how,and why advvertising works / 
SN  - 9788178293707
U1  - 659.1 
PY  - 2009///
CY  - New Delhi : 
PB  - Response Books , 
KW  - Advertising
ER  -