TY  - BOOK
AU  - Kurtz,David L .
AU  - Boone,Louis E.
TI  - Principles of marketing / 
SN  - 978-81-315-0293-8
U1  - 658.8 
PY  - 2006///
CY  - New York : 
PB  - Cengage Learning , 
KW  - Marketing management
ER  -