TY  - BOOK
AU  - Evans,Joel R  .
AU  - Berman,Barry.
TI  - Marketing management / 
SN  - 978-81-315-0807-7
U1  - 658.8 
PY  - 2007///
CY  - United States : 
PB  - Cengage Learning , 
KW  - MArketing management
ER  -