TY  - BOOK
AU  - Mathur,U C .
TI  - International marketing management: text and cases / 
SN  - 978-0-7619-3640-4
U1  - 658.84 
PY  - 2008///
CY  - New Delhi : 
PB  - Sage , 
KW  - International marketing
UR  - MB05405
ER  -