TY - BOOK AU - Krings,Matthias TI - African appropriations T2 - African expressive cultures SN - 9780253016256 (hbk.) U1 - 960 PY - 2015/// CY - Bloomington PB - Indiana University Press KW - Mass media and culture KW - Mass media KW - Video recordings industry KW - Motion picture industry KW - HISTORY KW - Anpassung KW - Massenkultur KW - Rezeption N2 - Why would a Hollywood film become a Nigerian video remake, a Tanzanian comic book, or a Congolese music video? Matthias Krings explores the myriad ways Africans respond to the relentless onslaught of global culture. He seeks out places where they have adapted pervasive cultural forms to their own purposes as photo novels, comic books, songs, posters, and even scam letters. These African appropriations reveal the broad scope of cultural mediation that is characteristic of our hyperlinked age. Krings argues that there is no longer an "original" or "faithful copy," but only endless transformations that thrive in the fertile ground of African popular culture ER -