TY  - BOOK
AU  - Berger, Arthur Asa
TI  - Media and communication research methods : an introduction to qualitative and quantitative approaches
SN  - 9781483377568
U1  - 302.230 72 
PY  - 2016///
CY  - New Delhi
PB  - Sage
KW  - Media-Research methods
KW  - Commuication-Research methods
N1  - Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level
ER  -