TY  - BOOK
AU  - Pillai, R.S.N.
AU  - Bagavati
TI  - Modern marketing: principles and practices
SN  - 9788121916974
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - S.Chand &Co.
KW  - Marketing
ER  -