TY  - BOOK
AU  - Mahajan,Gautam
TI  - Customer value investment 
SN  - 9780761936046 (PB)
U1  - 658.812 
PY  - 2008///
CY  - New Delhi, India , Thousand Oaks, Calif
PB  - Response Books , Sage Publications
KW  - Relationship marketing
KW  - Customer relations
ER  -