TY  - BOOK
AU  - Kumar,V.
AU  - Petersen,J.Andrew
TI  - Statistical methods in customer relationship management 
SN  - 9781119993209 (cloth)
U1  - 658.812 015 195 
PY  - 2012///
CY  - Chichester, West Sussex, 
PB  - Wiley
KW  - Customer relations
ER  -