TY  - BOOK
AU  - Windahl,Sven
AU  - Singnitzer,Benno H
AU  - Olsen,Jean T
TI  - Using communication theory:an introdoction to planned communication
SN  - 9781412948395
U1  - 302.2 
PY  - 2009///
CY  - London
PB  - Sage
KW  - Communication planning
KW  - Mass media
KW  - information theory
ER  -