TY  - BOOK
AU  - Venugopal,Pingali
TI  - Marketing management :A decision- making approch
SN  - 9788132104711 (paper back)
U1  - 658.8 
PY  - 2010///
CY  - New Delhi, India, Thousand Oaks, Calif.
PB  - Response Books
KW  - Marketing
ER  -