TY  - BOOK
AU  - Katz,Helen E.
TI  - Media handbook : a complete guide to advertising media selection, planning, research, and buying
T2  - Communication series
SN  - 9780415873543
U1  - 659 
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Advertising media planning
KW  - Mass media and business
KW  - Marketing channels
ER  -