TY  - BOOK
AU  - Sarin,Sharad
TI  - Strategic brand management for B2B markets
SN  - 9788132105220 (PB)
U1  - 658.827 
PY  - 2010///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Response Books, Sage Publications
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Product management
KW  - Marketing management
KW  - Management
KW  - Industrial marketing
ER  -