TY  - BOOK
AU  - Mahajan
TI  - Total customer value management: transfering business thinking
SN  - 9788132103127
U1  - 658.812 
PY  - 2010///
CY  - New Delhi
PB  - Sage
KW  - Relationship marketing
KW  - Custemer relations
KW  - Total qualitiy management
KW  - Management
ER  -