TY  - BOOK
AU  - Kendall,Gordon T.
TI  - Fashion brand merchandising
SN  - 9781563675614
U1  - 746.9206 
PY  - 2009///
CY  - New York
PB  - Fairchild books
KW  - Fashion merchandising
KW  - Branding (Marketing)
KW  - Advertising
ER  -