TY  - BOOK
AU  - Jain,, J.N
AU  - Singh,, P.P
TI  - Modern Marketing Management: Principles and Techniques / 
SN  - 81-904202-5-9
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Regal
KW  - Marketing- Management
KW  - Consumer behaviour
KW  - Pricing policy
KW  - Retailing- Wholesaling
KW  - Consumerism
KW  - Advertising- Public relation-sales promotion
KW  - Online marketing
ER  -