TY  - BOOK
AU  - Powell, Helen
AU  - Hardy, Jonathan
AU  - Hawkin, Sarah
AU  - Macrury, Iain
TI  - Advertising Handbook / 
SN  - 978-0-415-42312-0
U1  - 659.1 
PY  - 2009///
CY  - London
PB  - Routledge
KW  - Advertising
KW  - Marketing managment-Public relations
ER  -