TY  - BOOK
AU  - Fossard, Esta de
TI  - Writing and producing radio dramas 
T2  - Communication for behavior change
SN  - 9780761933267
U1  - 808.222 
PY  - 2005///
CY  - New Delhi
PB  - Sage
KW  - Radio plays-Authorship
KW  - Radio-Production and direction
N2  - The book demonstrates how to create radio dramas that encourage people to make positive behavioral changes to improve their lives.
It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences. The book teaches people how to:
Create radio dramas that will appeal to a select audience
Create characters that represent and attract the target audience.
Introduce subtle and convincing ways to improve the standard of living of the audience.
Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately
ER  -