TY  - BOOK
AU  - Mohan, Manendra
AU  -  
TI  - Advertising management concepts and cases 
SN  - 0-07-451780-5
U1  - 659.1 
PY  - 1997///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Management
KW  - Advertising mangement
ER  -