TY  - BOOK
AU  - J.N.Jain, 
AU  - P.P.Singh 
TI  - Modern advertising management: principles and techniques / 
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Regal
KW  - Management
KW  - Advertising management
KW  - Categories of advertising
KW  - Advertising budgeting
KW  - Sales promotion
ER  -