TY  - BOOK
AU  - Rameshwaran, B; Researcher
AU  - Raveendran P T; Guide
TI  - Study on the buyer behaviour and promotional strategies in the small car market in Kerala
U1  - 658.82 
PY  - 2009///
CY  - Kannur
PB  - Kannur University
KW  - Thesis(Ph.D) - Management Studies
KW  -  Buyer behaviour- Promotional strategies - Marketing
ER  -