TY  - BOOK
AU  - McQuail , Denis
AU  - McQuail, Denis, 
TI  - McQuail's mass communication theory / 
SN  - 81-7829-535-0
U1  - 302.23 
PY  - 2005///
CY  - New Delhi
PB  - Vistaar
KW  - Mass communication
KW  - Communication
KW  - Sociology
N1  - Includes index
ER  -