TY  - BOOK
AU  - Mc Allister, Matthew P
TI  - Commercialization of American culture 
SN  - 0-8039-5380-1
U1  - 659.104 2 
PY  - 1996///
CY  - California
PB  - Sage
KW  - Management
KW  - Advertising management
ER  -