TY  - BOOK
AU  - Gopal,V.V
TI  - CRM in travel and tourism: concepts and cases 
SN  - 81-7881-475-7
U1  - 338.4791 
PY  - 2005///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Tourism
KW  - Marketing- Tourism
N1  - Includes index
ER  -