TY  - BOOK
AU  - Suresh,K
TI  - Positioning and repositioning: perspectives and applications 
SN  - 81-7881-533-8
U1  - 658.82 
PY  - 2005///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Positioning- Management
KW  - Management
KW  - Customer relations- Management
N1  - Includes index
ER  -