TY  - BOOK
AU  - Braj Mohan Chaturvedi
TI  - Total brand management: an introduction 
SN  - 81-7881-382-3
U1  - 658.827 
PY  - 2004///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Management
KW  - Brand management
KW  - Customer- Management
N1  - Includes index
ER  -