TY  - BOOK
AU  - Prasad, R.S.
TI  - Understanding CRM: present and future 
SN  - 81-7881-565-6
U1  - 658.812 
PY  - 2005///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Management- Customer relations
KW  - Management
N1  - Includes index
ER  -