TY  - BOOK
AU  - Rajagopal
TI  - Market management: text and cases 
SN  - 81-259-0773-4
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Vikas
KW  - Management
KW  - Management-Marketing
N1  - Includes index
ER  -