TY  - BOOK
AU  - Iacobucci,, Dawn.
AU  - Iacobucci, Dawn
AU  - Posner, Bobby
TI  - Kellogg on integrated marketing: The Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the communications at the Medill School of Journalism  
SN  - 81-265-1124-9
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Wiley-Dreamtech
KW  - Marketing management
KW  - Management
N1  - Includes index
ER  -