TY  - BOOK
AU  - Ramesh Kumar, S.
TI  - Managing Indian Brands: marketing concepts and strategies / 
SN  - 81-259-1308-4
U1  - 658.827 
PY  - 2004///
CY  - New Delhi
PB  - Vikas
KW  - Management
KW  - Marketing Management
ER  -