TY  - BOOK
AU  - Baskin, Merry
AU  - Earls, Mark
TI  - Brought to life by 11 experts who do brand new brand thinking / 
SN  - 81-7554-258-6
U1  - 658.827 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page India Pvt Ltd
KW  - Brand Communication
KW  - Brand Strategy
KW  - Creative thinking
ER  -