TY  - BOOK
AU  - Marconi, Joe
TI  - Brand marketing book: creating, managing and extending the value of your brand / 
SN  - 0-8442-2257-7
U1  - 658.827 
PY  - 2000///
CY  - Illinois: NTC Business
PB  - NTC Business Books
KW  - Management
KW  - Marketing Management
N1  - Includes bibliographies and index
ER  -