TY  - BOOK
AU  - Albarran,Allan B.
TI  - Management of electronic media / 
SN  - 0-534-56191-8
U1  - 302.230 68 
PY  - 2001///
CY  - Australia: Thomson
PB  - Thomson learning
KW  - Theories of management
KW  - Strategy and distribution
N1  - Includes bibliographies and index
ER  -