TY  - BOOK
AU  - Moorthy,Y.L.R.
TI  - Brand management: the Indian context 
SN  - 81-259-1427-7
U1  - 658.827 
PY  - 0000///
CY  - New Delhi
PB  - Vikas
KW  - Management
N1  - Includes bibliographies and index
ER  -